SMART CLOTHING

Definition: mart clothing products are essentially electronic devices designed to communicate with connected devices (like smartphones) and the wearer’s body. Smart clothes use a variety of sensors to gather the wearer’s biometric and physical data, such as body temperature and heart rate. The sensor-generated data is transferred to relevant apps on a paired smartphone via Bluetooth, where it is made available for users to view.
Smartphones are tools that users use to view information.
Smart clothing can incorporate advanced textile fibers, microelectronics, biotechnology, and artificial intelligence (AI).

Market analysis

  • Smart clothing is becoming popular as these products provide an aesthetic and fashionable look to the user. Fitness enthusiasts largely prefer to use easily washable, sweat-resistant, and sensor-based fitness clothes such as t-shirts, head caps, and others as they can effectively track their fitness performance with such products.

    Clothes made up of color-changing fabrics such as photonic crystal fibers, and thermo chromic composite fibers are popularly used by on-screen cinema artists to make a high- performing video shoot by wearing smart clothing.

    However, smart clothes are equipped with delicate sensors, making it difficult for people to wash them.

    Therefore, companies provide smart clothing care solutions, including washing and dry cleaning of smart clothes to offer a customized clothing option. For instance, The Samsung Group launched a smart clothing care service named ‘AirDresser’ in the U.K. This service provides a smart cloth dry cleaning and washing service for people across the country. Rising adoption of smart wearable devices such as smart watches, clothes, glasses, body sensors, and others is expected to drive the market growth. Additionally, the emergence of IOT connected medical clothing is likely to drive the demand for such products. Growing sports and leisure activity trends among the global population have added impetus to the demand for such products.

    Companies are developing highly innovative clothing products to provide smart & fashionable clothing solutions. This is likely to attract the users towards buying these products, which thereby drive the market growth. For instance, in February 2020, Decorate Future Industries, an intelligent clothing product company, invested USD 0.39 million to patent a futuristic exoskeleton clothing design, which allows the company to develop users’ body fit adaptive intelligent clothing products.

    By Product Type

    • Outerwear
    • Innerwear

    By Application

    • Sports & Fitness
    • Medical
    • Entertainment

    By Distribution Channel

    • Specialty Stores
    • Online Stores
    • Others (Brand Stores, Department Stores, etc.)